What is an ICP?
Your Ideal Customer Profile is a detailed description of the company and individual most likely to buy from you, get the most value from what you sell, and become a long-term customer.
Build Your ICP: 5 Key Dimensions
1. Company Size & Stage: Series A founder or Fortune 500? $5M ARR or $50M? This matters.
2. Industry & Vertical: SaaS? Professional services? B2B only sells to specific verticals.
3. Challenges & Pain Points: What keeps them up at night? What's their biggest operational headache?
4. Decision Makers: Who actually decides? VP of Sales? CEO? CRO?
5. Budget & Buying Cycle: Do they have budget? How long is their sales cycle?